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When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand.Therefore, if you are asking what is Digital Marketing (DM), here is your answer:This is a practice in Business through which advertising messages are delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.Though DM started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.In a real sense:It is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.Therefore,It can happen both Online and Offline.If the above is true, thenIt existed ever since Guglielmo Marconi sent first wireless signals in 1896.Isn’t that crazy!However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.This meaning is useless as technology is just the enabler of digital marketing. So let us understand what exactly digital marketing is?What is Digital Marketing in Today’s Context?In today’s context:It is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.The other form of DM is offline digital marketing, which happens on other electronic devices such as Radio or Television.I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollars on Offline marketing during my career).Going forward in this article when I say “DM”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?

It is a set of marketing activities and not just one activity.

It is Interactive and not just one way. It enables two-way communication and is much more engaging compared to the other marketing methods. Interactivity is what distinguishes it from advertising on Television, which is also electronic but not interactive.

It happens online. What it essentially means is that the activity is carried out on the Internet or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only. An example of this in the offline world is the use of tablets to showcase product offerings at a retail store.

It helps an individual or organization. It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising. One can take advantage of digital advertising on small budgets as well.

It helps reach and engage the target audience. It is focused, and one can use multiple targeting methods to reach their audience.

It helps achieve business and financial objectives. It is measurable & ROI driven. It helps achieve business & financial goals.

I hope this helps. Let me know if you need any further info!

How can SEO firms guarantee top 10 rankings while others bulk at even the notion that the SEO client should get anything in return other than a statement of work and at the end of the month some fancy reporting about hours spent on link building, article submission and other seemingly important search engine optimization tasks. The truth as always is between the two different camps of SEO firms who either guarantee top 10 ranking or don’t. So, why some SEO companies offer performance guarantee, while other SEO companies don’t?Before start our investigation, we have to set some ground rules here of course to make sure we compare only reputable SEO companies with at least 3 plus years in business and a customer portfolio of at least 2-3 dozen clients a year. Oh, and of course the SEO companies we compare have all achieved decent rankings results for their clients and their clients would not hesitate in recommending them to their friend, business partners or family members.   Now that we got these important benchmark out of the way, let’s examine what is at the heart of the SEO guarantee and the sometimes very heated discussions surrounding it.  The issue is quite simply trust.   The trust by the clients placed into the hands of the SEO companies to do the best they can to achieve the first page ranking results they were hired to deliver. So, it comes down to which company can sound more convincing on their website touting their SEO services with fancy graphics, customer case studies, testimonials, badges of affiliations with SEO organizations and being member of better business bureau. But does this really make a difference in how competent a SEO company is?  If the company can’t convey enough trust to the potential SEO client on their website, they might as well close the shop, but sadly even when a potential clients feel in their gut there is something inherently wrong with forking money over for services that don’t have a tangible outcome, they still sign on the dotted line. How sad, but it doesn’t have to be this way. You have the right to demand to know what your hard earned dollars buy.   So, here is where the guaranteed SEO services can truly make or break a deal from a reputable SEO company, but there is more to a SEO guarantee, than simply writing a few over used slogans on a webpage and hope visitors will listen. These are the criteria you should use to hire an SEO firms who guarantees results in writing.  

Get references from as many previous SEO clients as you can. The SEO company should give you a list of previous clients’ contact information cheerfully and with lots of pride. After all they are going to be only as good as the last client they have dealt with. The most important questions to ask previous clients is, how long it took the SEO company to achieve the results and were they able to hold onto those rankings long term.

No money up front. You should not pay a dime for any type of setup costs or other silly administration costs. It takes nothing more than 1 hour for seasoned SEO to come up with a thorough analysis of your site and to create a proposal for you. The cost of this should be not be coming out of your pocket, so never every pay for any type of site review or report up front.

Specific ranking results for Google. Google is still the king of the online searches with over 60% of the total worldwide search market and you should not accept a guarantee that includes any mention of Yahoo or Bing (MSN,Live) in the contract. You should simply say you are only interested in Google natural results.

Verify rankings independently. Always find out what type of ranking report generation tool the SEO company will use. The rankings have to be checked daily and a history of the rankings must be available to you at any time.

What constitutes a SEO guarantee being fulfilled? In other words how many days of the month do the rankings have to in the top 10 or top 5 for the ranking guarantee to be fulfilled. Ask for a minimum of 15 days of each calendar month for the site to be in the top 10 or top 5.

Don’t pay for all the SEO fees when the rankings are achieved in the first month. Once you agree on the total SEO fees, you should demand that you pay over a minimum of 6 months as long as the site remains on the first page of Google during that period. If the site drops from Google’s first page for more than 15 days in the previous calendar month you should not have to pay and roll the contract term forward another month.

Ask them how much their maintenance plan will cost you, once they achieved the top rankings and the contract expired. Be careful if the SEO company wants to charge you the same rates they charged to get you on the first page of Google in the first place. The link building and optimization effort needed will be substantially costly and you should get a decent break on the SEO fees, if you choose to extend it.

Transparency of what they plan to do to get you on the first page of Google. Ask very direct questions if it’s not spelled out already in their statement of work or contract, what methods will be used to get you in the top 10 on Google. If all you see in the contract is optimizing page content and some directory submissions, it’s most likely not going to get you what you want. You want to see in the contract specific references to one-way permanent link building, not rented, permanent links only. Ask them for a sample of links they have acquired for other SEO clients.

SEO can be extremely effective to increase leads, sales, whatever you objective may be, but too many times decision makers in businesses blindly accept SEO contract terms put in front of them simply because they don’t know the questions they should ask. It’s your duty to exercise due diligence and part of your research when choosing a SEO provider is to know what you get in return for your money, and what are your options if the promised results are not achieved.

Is it actually possible to get ‘ creative ‘ when considering a franchise finance business loan for you new Canadian role as an entrepreneur in franchise financing? There are some tried and trusted rules we use in the franchise lending area, but a little creativity has never hurt anyone we believe!If you haven’t considered how to finance your new business in the franchise industry then we feel it’s probably a little too late in some ways, as your ability to finance your business properly we think has a lot to do with the ultimate growth and success of your business. There are very focused lending sources for the franchise area of financing in Canada – the trick of course is to know what they are and more importantly how you can navigate the ‘ maze ‘ successfully.The reality is that if you have some industry experience in your new business and a proper finance plan you have a much better chance of financing your business properly.So, who can you turn to in terms of creativity and resources for franchise financing? Clients are amazed when we tell them the most creative partner in franchise financing in Canada is none other than the Canadian government!How could that possibly be? Simply because a program guaranteed by the government and administered by the banks could not be any more creative than this.The program is the ‘BIL’ loan program, and it provides you with financing up to 350k for your new business. Are the terms onerous? Hardly! The essence of the program is a 5-7 year term loan, with great rates, limited personal guarantees, and some other elements of flexibility. If that isn’t creative then we don’t know what is!Naturally all the creativity in a business loan of that type for your franchise finance scenario should not be reliant on just one lender – the other lender is someone you know very well. Yourself. That’s simply because when you look at the total financing of a franchise in Canada the two components are simply debt (the funds you have borrowed) and the equity, or money you have put in yourself. These equity funds, i.e. your commitment to the business, typical come from savings, the proverbial ‘ friends and family ‘ support, and investments or collateral that you have available.Getting back to our key subject of creativity, our above noted BIL loan program only covers certain aspects of a franchise finance scenario. You can augment that loan with flexible equipment financing that has low down payments and extended amortization terms, as well as, in some cases, a working capital term loan.We never forget to remind clients that the franchise financing plan is a two stage process, acquiring the business, and making sure they have some capital and funding to operate and grow their new business.In summary, you can be creative when you are looking for info on how Canadian franchise finance works. You need knowledge on what funding sources are available that are specialized to the franchise industry, and assistance in executing a proper financial plan. Speak to a trusted, credible and experienced Canadian business financing advisor who can assist you in maximizing that creativity!

Looking for corporate entertainment booking ideas? Well, we believe that we have some ideas that will help to create the perfect evening (hey, your boss may even give you a raise after he sees how well you organize this one). Here are some of our suggestions:Corporate Event EntertainmentFirstly, what type of entertainers do you have at a corporate event? Well, that will depend on what type of evening you want for your guests and what the expectations regarding this event are. When it comes to corporate entertainment booking you may be looking at the following types of entertainment:

DJ’s, singers or live bands
Magicians
Jugglers
Impressionists
Comedians
Roasters
motivational speakers
other types of entertainment
Event MarketingSo you have a great corporate entertainment booking and you need to let everyone know about it as soon as possible. Snail mail invitations are definitely out when it comes to corporate entertainment booking, you simply have to have something more tech savvy and today that means making use of Web 2.0 technology.Go to Events Listed to sign up for a free account where you will be able to make your own personalized web page for your corporate entertainment booking. Once you have done this you will be able to use their over 60 different multimedia applications to quickly and easily create a web page to promote your corporate entertainment booking – you do not need any special technical knowledge to do this and you won’t need to get your IT guy involved.Just make sure you get some video footage or audio clips from your entertainers that you can put up on the page – have a few preview tricks from the magician or songs from your live band or singers. Design the rest of your page around your corporate entertainment booking so that people know where the focus is.Once you have created a great page then send out emails to all your colleagues informing them of your corporate entertainment booking and asking them to respond online. While they are checking out your page for more details and to reply they will also be able to see who else is coming, who is not coming and who still needs to reply. You can even add their photos next to their names to make it more personal for them.At the corporate entertainment booking be sure to take plenty of photos and video footage to put up on your web page afterwards (or maybe even have a live video feed for those who are unable to attend). Then not only will those who attended the event be able to enjoy it (and remember it afterwards) but those who did not attend will be able to take part.When organizing a corporate entertainment booking it is also important to try and get other people involved so that you do not land with all the work yourself and a great way to co-ordinate this is also with your corporate entertainment booking web page. There are tools such as task managers and budget managers that make it easier for you to plan the whole event. Ensure that people know what they are doing, how much money they have to work with and when they need it done by and then hold them accountable for finishing it to budget and on time.

ONE ~ Connect through Groups & CommunitiesFirst things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business’s website or blog at the end of your posts, but your primary goal is to connect not market.TWO ~ Using Listing ServicesNext, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, Yahoo! Local, and Google Places. Most businesses use these sites as they are popular across many users.THREE ~ Optimizing the Search for Your BusinessAlong with getting your business name up where people are searching, you’ll need to optimize the way you word information. This optimization improves the likelihood that your business will pop up when that information is searched. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.FOUR ~ Create a Blog and/or WebsiteA blog is a wonderful tool for customers to connect with your business and learn what it’s all about. This encourages them to stay with you over competitors as you can connect on a deeper level with your followers. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you have to offer them.FIVE ~ Social Media & MultimediaSocial media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to post your content to social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia includes the use of videos to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to view. Video marketing is also a fun and simple way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.Though it seems hectic, it is not impossible or as difficult as it appears to promote your business online. You just need to know where to start when aiming to develop your business online. If you use these easy methods, you are sure to reach the masses and increase your business. So, show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!

Though you have a property like home for taking a secured loan but there is no need for risking home if you require only a smaller loan. There are especially designed small secured personal loans for meeting requirements of urgent smaller money. Through small secured personal loans you can meet any of expenses like paying for wedding, medical or education bills.There are many lenders who have entered in the business of making money by lending small amount of loan to the needy people. A variety of lenders and small secured personal loans have only made small loan availing easier. These days borrower can search for the small secured personal loans providers and they find them in plenty. Small secured personal loans are here also as per the capacity in terms of providing security to the lender. Small secured personal loans are also known as payday loans, cash advance loans, military loans though they may not be secured loans in the term is strictly applied on them.When we talk of small secured personal loans then we are referring to the loans that are provided on taking ordinary properties having little value as security by the lenders. This way the borrower is saved from putting high value property like home at risk for a small amount of loan. Thus small secured personal loans can be in your pocket just offering your jewelry, musical or electronic instruments, small appliances, vehicles etc as security of the loan. But unlike any other secured loans, small secured personal loans providers may charge higher interest. The main reason for higher interest rate is that the loan is usually provided or availed for very short repayment duration of say 30 days. So like all short term loans small secured personal loans also attract higher interest rate. The loan amount depends on monthly income of the borrower.Small secured personal loans are also known by the other names like payday loans, military loans and cash advance loans. These are loans provided for personal purposes. Though the borrower can offer any property as security but usually a small secured personal loan like payday loan or military loan requires only an advanced check from the borrower as security of the loan. The post dated cheque contains borrowed amount and lender’s high fee. At the due repayment date the lenders gets back the loaned amount on submitting the checque in the borrower’s account.While opting for small secured personal loans you should remember that despite the security the loan comes at higher interest rate and also there is lender’s high fee involved. So you should apply for small loan amount only when you need the most. Bad credit is usually not seen seriously by the lenders in offering a smaller loan.Compare as many small secured personal loans providers as you can on internet. You will find some of the lenders offering comparatively lower interest rate at better terms. See if the loan package suits your requirements. Apply to the lender then and there on his online loan application for fast approval. Surely small secured personal loans can easily meet your smaller requirement without any hurdle.

Owning a vehicle these days is no longer just a convenience; it has become an indispensable part of the daily routine for most Americans, whether it is for work, school, travel, or any reason. Most American families must have more than one car these days. But in this tough economy, where people are losing jobs every day, or at least one family member is, most people are not in the position to pay cash for a new or used car. In past years it was exceedingly difficult for anyone with a tarnished credit history to obtain auto loans. Bad credit was not accepted.This practically meant that, if your credit were bad, you would be saving money for probably years in order to buy a car. Thankfully, that was in the past. Today almost all auto dealerships have a “special finance” department that works with individuals that have credit issues that would prevent them from applying for conventional auto loans. The loans that they offer are called bad credit auto loans.Bad Credit Auto Loans are nothing to be Ashamed ofJust because you have some bad credit issues in your past is no reason to be ashamed. It truly happens to just about anyone; rich and poor, believe it or not. You can be earning six figures or more and still have a bad credit rating! Nevertheless, as a consumer it is in your best interest to keep your credit score as high as possible. By exercising restraint, not overextending yourself, and paying your bills on time, your credit rating will naturally grow. But, in the mean time, there is no reason why you have to wait to buy a good new or used car because auto loans for people with bad credit are available online.Simple steps to bad credit auto finance. There are a number of steps that a consumer can take to improve their chances of being approved for bad credit auto finance.Qualifying For an Auto Loans Online• First, However; one should do the math and decide if it is affordable to take on another car payment and insurance payment and the other associated costs along with your current bills.• Get copies of your latest credit report from all three credit reporting bureaus because some lenders will report to one or two bureaus, but not to each of them. Make yourself familiar with what is on your credit report at this time. If there are any errors or mistakes, you should have them retracted. Just write a letter to the credit reporting bureau and inform them of the errors and they should retract them for you.• If you are applying for bad credit auto loans, consider how much of a down payment that you can afford. If you have good or fair credit, you may not need a down payment. However; if you have bad credit, auto loans that you apply for will almost certainly require a down payment. And of course, the higher the down payment, the lower your monthly payment will turn out to be.• Although not mandatory for auto loan bad credit online, a cosigner can be very helpful. With a co-signer, you can get a lower interest rate and better terms on your bad credit auto finance. Remember, a co-signer should have a good credit rating and a good credit history. This person also needs to be aware, that in the event of your default on the loan, they will be liable to pay off the balance of the loan. So, the cosigner should not cosign for a loan they cannot afford to repay.Finally, it is very critical that you do your due diligence on the lender or car dealership that you choose to work with. Research the lender or auto dealership thoroughly online. After all, you plan to go into debt with these companies. Pay close attention to the interest rate. When you finally go to the lender or dealership, try your best to negotiate the interest rate down. There is usually some wiggle room there.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.